Newgent Equipment Services,  dba The Reel Donkey Company,  is one of the fastest growing, forward-thinking companies in the power reel handling equipment industry today. 

SalesYou Ask … We Listen!   Our  design and manufacturing teams are ready to provide you the custom built equipment you need to improve your business productivity and efficiency.

Service:  Need emergency repair service?   Scheduled maintenance?  Full refurbishment or special customization for your existing equipment?  Our courteous, trained service staff is there for you!  We service Reel Donkey®, Reel-O-Matic1, Tulsa Power2, Wemco3, Graham International4, and CED wire, flexible material and cabling handling equipment.

Parts:  Need replacement or upgrade parts for your  power reel handling equipment?  Our Parts Department carries factory equivalent replacement parts, as well as aftermarket upgrade parts.  Upgrade parts will provide more capability, speed, efficiency and durability.  The choice is yours:  Fix it or upgrade it!


power reel handling equipment

Contact Us today
for all your wire, cable and power reel handling equipment needs!



Sales:   James Newgent (281) 686-8655 / Dan Carls (281) 934-4502

Parts & Service:   James Newgent (281) 686-8655

Accounting:  Tammy Newgent (832) 920-3121 / (281) 789-4523