Reel Donkey® is the  No. 1 Choice  for the newest innovations in cable and reel wire handling equipment!   reel wire handling equipment

Cable & Reel Wire Handling Equipment


The Reel Donkey Company (dba Newgent Equipment Services) designs and manufactures state-of-the art reel wire handling equipment to fit your specific industry needs. Our goal is to provide our customers with state-of-the-art reel, wire and cable handling equipment specifically designed to fit their business needs.  And our focus on continued improvement has made us one of the fastest growing companies in the industry.   Our areas of expertise include pay outs, take ups, re-reevers, winches, spoolers, measurers, and coilers.  Our units come in both hydraulic and electric drives. The Reel Donkey Company also provides custom machine design and fabrication of wire and cable handling equipment to fit your specific industry needs! You Ask … We Listen!  We regularly get calls asking us if we can make a new piece of equipment that would be more applicable to a specific business need.  Yes, we can.  And our employees love that challenge!  So … If you find yourself saying, “I love this machine by (company X), but I wish it would do MORE!”  Or if you find yourself saying, “I wish someone made a machine that would do BLANK!” (whatever “BLANK” is for you), give us a call!  We love doing custom work and we think you will love what we can do for you!

State-of-the art in-house manufactured equipment, top quality parts and service, plus industry leading low prices, make the Reel Donkey Company your first stop for all your cable and wire handling equipment needs.

Contact us today to discover how much you can save and how you can get many more years productivity out of your wire and cable handling equipment!